Partners & references

As a group in the toy industry, VEDES can look back on years of tradition. Established as a retail cooperative in 1904, it has transformed into a modern system centre in recent years. The main task is to promote the associated independent companies and to succeed in giving the specialist toy trade a clear image on the market.

The automated selection catalogue, complete with images, created by braintransfer, is an important part of the efficient services portfolio, which VEDES headquarters now uses to support over 1,000 specialist toy retailers across the whole of Europe.